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HRB Client, ICAD Wins Website Gold
Visit PickYourPace.com HRB is pleased to learn that our client, The Iowa City Area Development Group (ICAD), has received two “Gold Excellence in Economic Development Awards” for its Datacenter Flip...
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Wanted: Bar Code, RFID and Mobile Computing Clients
Photo credit: Flickr user david roessli Though many people may not know it, the HRB team has spent more than 20 years promoting industrial mobile computers, bar code and RFID printers and readers and...
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Cyber Monday sales climb again in 2012
The frenzy of Cyber Monday brought some interesting statistics. To be sure, online shoppers set another record, buying 30 percent more online this year than in 2011, validation to retailers that online...
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News About the Best B2B Email Subject Line Character Counts and Keywords a...
Photo credit: Flickr user greggoconnellWith all the expert advice on keeping email subject lines creative and snappy, a new study by an email marketing platform provider finds longer works better, with...
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Jule Staton Joins HRB Team as Public Relations Intern
Jule Staton has joined HRB (Henry Russell Bruce) as a Public Relations and Accounts Coordinator intern following graduation from the University of Northern Iowa. While there she gained experience in...
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Brando Hills Awarded Social Marketing Associate Certification
HRB Social Media Strategist Brando Hills recently completed his Certified Social Marketing Associate Certification (CSMA), granted by the eMarketing Association. This certification recognizes...
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Advertisers—A Breed of Their Own
College graduation is an event of reflection, celebration, good-byes and the acceptance that it’s time to move on to the next chapter in life. On a lighter note, although my graduation from the...
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We condensed a year into 4 minutes and 51 seconds!
It took 12 months to shoot all the footage for the video we recently completed for the Cedar Rapids Convention & Visitors Bureau. The goal was to feature those elements that make Cedar Rapids and...
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Insider Secrets: How to Work with a Marketing Agency (Part 2)
In Part 1 we wrote about how agencies work and the difference between a good agency and a great one. In Part 2 we offer five reasons you might want to work with an agency. As information channels and...
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Google Maps
No invitations needed to try out Google Maps new web app design. Multiple added features makes Google Maps even better as it tailors to your searching needs. View it with Google Chrome for a fully 3D...
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Speeds and Feeds vs. Benefits and Emotion: What a Yellow Button Can Teach Us
One of the toughest struggles Account Service professionals have is the dichotomy between what the client wants to say about its products or services and what the consumer (the actual buyer) wants to...
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HRB Named Best PR/Advertising Firm in the Corridor for the 6th Time
Corridor Business Journal readers have voted HRB (Henry Russell Bruce) the Best PR/Advertising Firm in the Corridor for the sixth time. The results appeared in the July 22 issue of the...
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Lea Sullivan Joins HRB Team as Art Director
Graphic designer Lea Sullivan has joined HRB (Henry Russell Bruce) creative team as an Art Director. She has extensive experience in brand development and consultation, print collateral, special...
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New Grad Design Portfolios
It was only a few months ago that I was putting together my portfolio for my interview here at HRB. Although it seems to be less challenging each time my printed portfolio demands an update, I will...
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Facebook Updates Pages Terms: Promotions Accepted on Timelines
Yesterday, Facebook updated their Pages Terms to make it so promotions are not limited to apps anymore for Pages. I’ve gone ahead and noted some important changes. Not at the mercy of using apps for...
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Pantone Fall 2013 Color Report
New York Fashion Week buzz is upon us. Starting September 5th, those itty-bitty models will be strutting their stuff down packed tent catwalks, wearing the finest designer duds and giving women around...
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HRB Celebrates 40th Anniversary in September
Ad agency HRB (Henry Russell Bruce) is kicking off a year-long celebration of its 40th anniversary on September 19 with a gala event for clients, employees and their families and friends of the...
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Hannah Wickberg Joins HRB Team as Public Relations Intern
University of Iowa junior Hannah Wickberg has joined HRB (Henry Russell Bruce) as a Public Relations Intern for the fall semester. Originally from Minneapolis, she has experience in social media...
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Molly Smith Joins HRB Team as Project Manager
Molly Smith has joined HRB (Henry Russell Bruce) as a Project Manager in the company’s Cedar Rapids office. She brings considerable skills in project management, writing, consulting, and organization...
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Pantone Color Report: A Follow-Up
As promised, here’s a quick follow-up on my blog post about the Pantone Color Report from a few weeks ago. Read more about the original Fall 2013 Color Report New York Fashion Week has come and gone,...
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