Yesterday, Facebook updated their Pages Terms to make it so promotions are not limited to apps anymore for Pages. I’ve gone ahead and noted some important changes.
- Not at the mercy of using apps for promotions. Before if you had any type of promotions, giveaways, contests, etc.… businesses had to develop an app. Promotional wise, this discouraged engagement with content on the Page’s Timeline because users had to click and enter the app in order to participate. Businesses can now utilize promotions within their Timeline to increase likes, shares and comments. Again, promoting on the Page timeline rather than an app.
- Collect entries through different promotions. Businesses can collect entries through likes and comments on a post made by the Page or users. This could increase the amount of engagement with a post and create an easier way for users to engage with promotions.
- Like to vote. Pages can use likes as a voting system on their Timeline to promote better interactions with their posts. This would include liking, sharing and commenting. Note, businesses cannot administer promotions on users’ personal timelines. i.e. “Share this post on your wall to receive an extra entry.” That’s a no no.
- Apps are not extinct. Sometimes developing an app is appropriate, especially if you’re running a campaign that is separate from the content being shared on your Page’s Timeline. Use an app to organize your campaigns to avoid your Timeline from being too cluttered or confusing.
Remember to stay away from any promotions encouraging users to tag themselves in a photo for a chance to win. Facebook will bring the hammer of Thor if they find businesses asking users to tag themselves in content that doesn’t depict that user.
Ready to develop your new social media strategy? Let us know!