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Unexpected Advertising
While watching TV last night, a commercial for JC Penney caught my attention. Even more importantly, its message and execution created enough intrigue that, being curious, I dutifully followed their...
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HRB Client, L.L. Pelling Wins National Website Award
Carrie Herrera of L.L. Pelling accepted the NAPA Outstanding Website AwardL.L. Pelling's homepage is designed to feature projects, services and news in the industryLanham, MD – The National Asphalt...
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The NEW Low-Risk Targeted Marketing
Direct marketing to a tightly targeted, database-driven audience has long proven its value. However, “database” has new meaning when it is attached to the 800 million names of people using Facebook....
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Extra! Extra! This Week’s Interesting Marketing Stories!
How to Lose Customers – QuicklyDid you know national surveys indicate that “feeling neglected or unappreciated” is the #1 reason businesses lose customers?This seems like an easy statistic to change,...
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The Ever-Improving Google Maps
We’re all familiar with online maps at this point. Some might have started with MapQuest while others were first introduced with Google Maps, Bing/Live/MSN Maps, or Yahoo Maps. For being something that...
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HTML5 Rich Media Ads Are Supported By Google Ads
On the heels of Apple’s iAd last year, Google announced that they are adding rich ad serving to mobile devices courtesy of HTML5. This announcement has flown under the radar for the most part so what...
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Tips to Avoid the Pitfalls of Advertising during a Political Year
You can get bumped even if you’ve paid for it.As we move forward into the 2012 election year, there are several things to be aware of in the world of broadcast advertising. There are specific political...
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Jumer’s Blue Square Grand Opening
St. Louis Cardinal mascot “Fredbird” talks baseball with Denise and Colleen at the grand opening of Jumer’s new “Blue Square Café.”“Fredbird” points out his displeasure at seeing a chicken dish on the...
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Our Mobile Site has Launched!
We’re happy to announce that our mobile site has launched! Just point your browser to hrb-ideas.com on any mobile device, and you’ll be treated to the new mobile site. Using an iPad? Turn your iPad...
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Razing a Building Raises Expectations.
Being engaged in the branding and marketing of Mercy Medical Center’s new Hall-Perrine Cancer Center has been very exciting for us. The “Expectations Met” campaign has been getting a lot of exposure...
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Welcome Stella Rae!
No, we’re not hiring interns this young. Yet. This is two week old Stella Rae Mast. Her mother, HRB account supervisor Jill Mast, brought Stella in for her first exposure to the world of advertising...
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Building a Mobile Website
You might’ve seen our recent post announcing our new mobile site. We’d like to dive deeper into the design process, and point out the key components we set out to achieve. There were a few clear goals...
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Sara Mouw Joins HRB as New Public Relations Intern
Sara Mouw, a University of Iowa MBA student focusing on marketing, has joined HRB (Henry Russell Bruce) as a public relations intern.Mouw, a 2010 graduate of Central College with a BA in Business...
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What’s an Agency?
I have been interning at HRB for nearly four weeks now and there are still several family members and friends that I have been updating. However, when I tell them “I am a PR intern at a marketing...
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Oh, Yeah, That’s Why I Love My Job!
Online Advertising Manager ranked in CareerCast's 10 Best Jobs of 2012.Two things happened within the last few weeks that have reminded me of just how cool my job is.First, I was reading my iPad at the...
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Pinterest Uses for Business
Have you heard of Pinterest? If not, you may want to find a female aged 18-44 to explain it to you before you get too far behind the growing social media site!The Pinterest site was launched in March...
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5 Ways You May be Losing Sales and Not Even Know It
Do you realize how close you may have come to winning some business – from a company you didn’t even know was looking at your business?Every day, businesses unknowingly miss out on opportunities to...
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Reality really bites sometimes.
Photo Credit: Flickr user wwarbyLet’s begin by saying I’m not a fan of reality shows. Obviously the networks love them because they’re cheap to produce (no Charlie Sheen-sized salaries) and they’re...
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Tips to Make News Releases Professional
As PR professionals we spend a lot of time learning journalistic techniques and rules to demonstrate to reporters that, even though we may not have a journalism degree, we follow their unparallel...
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What Firefox’s 3D Viewer Reveals
The Firefox web browser isn’t as much of the web world’s darling as it once was seeing how quickly Chrome has gained adoption, but they’re still releasing new, interesting, and often useful features...
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