Carrie Herrera of L.L. Pelling accepted the NAPA Outstanding Website Award
L.L. Pelling's homepage is designed to feature projects, services and news in the industry
Lanham, MD – The National Asphalt Pavement Association (NAPA) announced today that LL Pelling Co. Inc. of North Liberty, Iowa, is a winner of NAPA’s Outstanding Web Site Award for 2011 in the producer member category. The award recognizes Web site designs that promote the use of asphalt and the asphalt pavement industry.
LL Pelling Co. Inc., worked with Henry Russell Bruce, a Web development and marketing firm in Cedar Rapids, Iowa revamped its website (www.llpelling.com) in 2011 in order to provide more information to local businesses and to taxpayers about the benefits of asphalt paving.
The new site features quick links to the company’s location, projects and services as well as educational material about asphalt’s many advantages as a paving material. A revolving display of asphalt pavement images on the home page helps reinforce LL Pelling Co.’s key messages to its audiences.
Other goals of the company’s Web site redesign were to improve the channels of communication for visitors, making it easier for them to contact specific individuals via email, phone or fax.
The company’s success in this effort can be measured by the fact that it now receives weekly bid requests, general questions and sponsorship opportunities via its website. Visitor leaving feedback have expressed their appreciation for the amount of educational material that the site offers.
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