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Path is a Beautiful Web Service, But Will It Find Its Way?
There’s a new Web service and iPhone® app called Path that’s been catching people’s attention. At its core, it’s very similar to other photo sharing services that you might have seen before, but with...
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Using the Funnel Technique to Build Superior Branding and Advertising Services
Yesterday during a meeting with HRB’s CEO, I learned a great deal about why some agencies are failing without the help of the economy. According to Jim, the main reason is because they don’t market...
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Blurring the Lines Between the Web and Your Browser
Internet Explorer 9's new "site pinning" feature Web browsers are becoming more of an extension of the computer/device’s capabilities than simply being a portal to access and share content with people,...
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Social Media Doesn’t Sleep: 10 Reasons to Proactively Monitor Your Brand
Whether you’re a social media novice or expert, it’s important to remember that the Internet never sleeps. While we may need eight hours of rest before returning to work in pursuit of our blog,...
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Would Miss Manners Give You Good Marks for Your Editorial Etiquette?
Something has been happening lately in my little world of public relations…it is not a new scenario, but it does seem to be getting increasingly worse. It’s a company’s failure to understand a deadline...
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Google’s New Web-based Operating System
Google® gave us an update to what they’ve been up to regarding Chrome OS (announced in July of last year) and they seem to be ready to get serious about the potential of their new operating system....
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Social Media Strategies Should Be In Your Playbook
Living in Iowa, we take our university athletics very seriously, especially football. We do not have any professional teams. So, residents literally bleed black and gold for the Iowa Hawkeyes (and to...
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Cute Romeo Without His Juliette
This Romeo, an eight week old Mastiff, right, is too young to seek his Juliette. For now Romeo’s owner, our friend Jeff Zahrt, left, co-owner of MVP Video Production, is providing all the love and...
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Multilingual SEO for an International Website
We’ve all grown accustomed to the idea that search engines take a word or phrase that you write, and then retrieve a list of results the search engines have determined is the most relevant to your...
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HRB Wins 10 Addy Awards at AdFed Event
Henry Russell Bruce (HRB) took home 10 ADDY awards at the annual American Advertising Federation dinner on Feb. 18. HRB won a Best of Category Gold ADDY for the capital campaign sales materials...
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Digging for brand truth
It’s a movie line I’ve remembered since I first heard it. Very early in “Raiders of the Lost Ark,” the first of the Indiana Jones trilogy. Professor Jones tells his inquisitive class of college...
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HRB Nominated for The Chamber’s 2011 Small Business of the Year Award
HRB is delighted to be nominated for The Chamber of Greater Cedar Rapids’ 2011 Small Business of the Year award. The winner of this award will be unveiled at The Gala, A Royal Masquerade at Theatre...
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Integrating Social Media into the Mix
You might understand traditional media like the back of your hand. But when it comes to new or “newer” media channels, you probably have a difficult time discerning where your time and money is best...
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Paying attention pays off
I was reminded recently of an anagram (transposing the letters of one word to produce another word) which, to me, seems to have real significance in this business of advertising and client...
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Word Gets Around
I recently read an article about how the social media and PR universe are much like a small town and it resonated with me. IF you are not from a small town, defined as less than 10,000, then perhaps...
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Went to Chicago for the National Restaurant Association Trade Show
The first thing I noticed upon entering McCormick Place on Sunday was the overpowering, but very pleasant, aroma of food. Enticing smells of pork, beef, fish, teas and spices filled the air. It’s all...
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Update on HTML5 Video Usage
I’m going to kick off this article by sharing what sparked my interest to write this article about HTML5 video useage. I recently went to boxee’s website (a company that offers Internet-based TV...
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Staying Focused
Via mindmapinspiration.com There is a word that has been coming up frequently in recent conversations here … that word is “focus.” It’s a simple word, and one that has become my personal mantra....
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A Tribute to A Friend and Father.
Golf Best Shot to Fund Scholarships. Two and a half years ago, our friend and partner Brian Carr passed away while HRB was displaced by the flood and temporarily located in Hiawatha with our friends at...
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Are Your Web Words Working?
Check out the last paragraph for a free keyword analysis. Having a great website is one thing, but driving traffic to it is another art in itself. Since so much Internet traffic is driven by search...
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