Check out the last paragraph for a free keyword analysis.
Having a great website is one thing, but driving traffic to it is another art in itself. Since so much Internet traffic is driven by search engines, it is very important to ensure that your site is not only attractive and user friendly, it must also be search engine optimized. Most search queries on Google yield millions of results. Yet most users don’t look past the first page of about 10 of those search results. Ninety percent of users don’t look past page three of the search results. So your goal should be to land on the first page — better yet, within the top three listings.
SEO is the process which Web developers undertake to ensure a site is found by the search engines. Search engine algorithms are very complex, and they change readily, so it is important to follow general best practices rather than chase every revision to the algorithm. Some of the factors that play into this are the domain name of your site, the time it has been in existence, the title tag of the site, the words within the headers, subheads, and photo tags of the site; and the words within the site content itself. These critical elements need to be clearly and accurately defined to give your site the best chance to be found for its content when crawled by Google and the other search engines. This is referred to as organic optimization.
The frequency of words within a given page is called “word weight” and the goal word weight on a particular keyword phrase you want to optimize needs to be at least 4%. That means for every 100 words of searchable content on the page, the phrase should appear at least four times within it. This is also why, in order for a site to be legible and easily understood, it is difficult to organically optimize for too many terms. Therefore, we often recommend sponsored search on Google in addition to SEO efforts. (For clarity’s sake I won’t go into sponsored search here, so stay tuned for it in another post.)
What is Relevant Traffic?
You need to know how your site is found – or how you want your site to be found. To do that, you must think like a searcher. Determine which keywords or keyword phrases will send you the most relevant traffic. Then implement them within your site in a way that influences search results.
At HRB, we do this by using what we know about searchers and the actual data that comes from Google in regard to search terms and volumes. We learn what the goals of your site are, what product or service you offer, and to whom. We take all of that information and provide you with a keyword list that is prioritized with the most viable terms. Then we (or you) use the keywords within SEO efforts, site content, sponsored search, and public relations releases and application stories in order to drive traffic to your site.
Since we are adamant about the value of keyword analysis as the first step to gain more website traffic, we’re offering a FREE keyword analysis to the first ten people who respond to our offer here. Whether you take us up on that or not, good luck making your Web words work.
More on sponsored search next time!