We’re grateful for the iPhone and iPad app for Cover it Live. Texas Governor Rick Perry addresses the national media and some 60 D. C. Taylor Co. employees Tuesday in Cedar Rapids, Iowa.
Maximizing a PR Opportunity
The HRB public relations team got a chance to flex its media relations muscles this week and to help a client capitalize on a rare event.
Just three days after announcing his candidacy for the U. S. presidency, Texas Governor Rick Perry visited our client D. C. Taylor Co. Tuesday morning in Cedar Rapids, Iowa, his only stop in the city. D. C. Taylor Co., one of the 20 largest commercial roofing companies in the nation, learned about the visit just last week. Out of thousands of companies in the city, Perry’s advance team chose this one to introduce the candidate in person in the intimate setting of a roofing warehouse. Perry’s wife and two daughters were there, too.
We met with our client late last week to discuss what we could do to promote the event to benefit the client. We decided that the client would want to capture this and create a video and media package and to provide live coverage of the entire event on Cover it Live. To house the Cover it Live feed, HRB had to create a landing page on their website. So there would be more relevant content for D. C. Taylor customers, HRB set out to repurpose educational materials and created an eBook, and designed a banner for the homepage to direct visitors to the see the coverage and comment. Additionally, we helped create an email notification to the company’s opt-in list to notify them over the live coverage. We developed a media brief to hand out and send out to the media and an updated news release is going out Tuesday afternoon recounting details of the events to customers and prospects and the trade media.
During the hour-long event, we feed photos and text to an HRB team member who posted the material in real time. A news release went out to the client’s trade publications and out to the rest o the world via PRWeb. Dozens of people signed on to the Cover it Live account to follow the event and comment on it.
Most exciting for our client was the list of media that showed up for the event, including:
- Reuters
- Associated Press
- NBC National
- CBS Evening News
- The Gazette
- ABC National
- ABC Evening News
- Des Moines Register
- CBS Local
- Republican Caucus
- Dallas Morning News
- New York Times
- KCRG
- World Magazine
Their website traffic has doubled due to our efforts. The client is happy with the event support we provided. And , just as importantly, we all had fun with it.
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