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“Cut it Out” – Why Jargon and Clichés Don’t Belong in PR Writing
Here at HRB, our staff loves catchy phrases and quips as much as the next person. But there is a fine line between catchy and cliché, and for PR professionals, this is a “slippery slope” (pun...
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Get the Domain Name You Want. New Domain Extensions Are Here!
If you thought the introduction of .co and .me were big news, you should buckle up. Domain registrars are now rolling out the new TLDs (top-level domains). There are literally hundreds of domain name...
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Lessons from the Sochi Olympics
Flickr user: artisrams BE PREPARED: In reference to the dozens of articles about unfinished and unprepared hotels in Sochi, it is important to always be ready when you’re going to be working with...
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Videos Speak Louder than Words
A picture is worth a thousand words. Assuming that’s true, how many words is a video worth? We can of course take the analytical approach. Apple’s iPhone 5 for example, shoots video at 30 fps (frames...
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Advertising Agencies HRB and ME&V Announce Merger | New Corporate Name is...
Cedar Rapids and Cedar Falls, March 4, 2014—Henry Russell Bruce (HRB) and ME&V Advertising + Consulting today announced the signing of a definitive agreement to merge two of Iowa’s top advertising...
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Mad Men Dressing Habits meet Brand Identity
Being a part of the Amperage family for about four months now, I have attained a wealth of knowledge from marketing to Web design and everything in between. However, one area that may still be lacking...
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