Flickr user: artisrams
- BE PREPARED: In reference to the dozens of articles about unfinished and unprepared hotels in Sochi, it is important to always be ready when you’re going to be working with clients (or Olympians). As a PR and marketing professional, it is vital to take the time to make sure a strategy or project is polished and error-free before it is presented to a client or the public. Being unprepared makes you and your company appear untrustworthy, and incapable of producing high-quality work. Start projects early and make sure you are allotting enough time for completion.
- BE VALUED: Despite Russian promises of packed stadiums, many events are under populated in attendance. Don’t let your clients (or your agency itself) face a similar problem. Generate hype surrounding clients by crafting a strategic PR and marketing campaign. Make sure content that is developed is relevant and interesting to consumers. In order to attract attention, the information you are providing must be of significant value and newsworthiness.
- BE DETERMINED: Snowboard Slopestyle was the newest sport debuted at the Winter Olympics and the U.S. won the gold in both the men’s and women’s events. Take advantage of your novel ideas and use them to help your clients succeed. Pitch your story with a unique angle, try out new social media platforms or develop a design that pushes your creatively. Trying new ideas is what leads to innovation and, ultimately, success.