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Facebook Makes Adjustments to Improve Advertising for Brands
Image Source: Tumblr Brands can relax a little better knowing that Facebook plans to get rid of their Sponsored Stories on April 9th. This news comes in the new year after Facebook announced back in...
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Three Tips to Boost Your PR Efforts
Photo credit: stockholminnovation Public Relations Tip 1: Don’t forget offers and calls to action. It seems as though public relations is most often used to create and send out information such as news...
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HRB Welcomes Two Spring Public Relations Interns
Henry Russell Bruce (HRB) welcomes two new interns to the agency this spring following an outstanding 2013 fiscal year. University of Iowa students Brad Maxwell and Elyse Honold will bring a multitude...
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Oh, Instagram! The Photo Sharing App for Businesses
The social media app Instagram is quickly becoming a user favorite. Not only is it fun to see images of what your friends had for lunch or of their beach vacation, but the image-based application can...
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“Cut it Out” – Why Jargon and Clichés Don’t Belong in PR Writing
Here at HRB, our staff loves catchy phrases and quips as much as the next person. But there is a fine line between catchy and cliché, and for PR professionals, this is a “slippery slope” (pun...
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Get the Domain Name You Want. New Domain Extensions Are Here!
If you thought the introduction of .co and .me were big news, you should buckle up. Domain registrars are now rolling out the new TLDs (top-level domains). There are literally hundreds of domain name...
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Lessons from the Sochi Olympics
Flickr user: artisrams BE PREPARED: In reference to the dozens of articles about unfinished and unprepared hotels in Sochi, it is important to always be ready when you’re going to be working with...
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Videos Speak Louder than Words
A picture is worth a thousand words. Assuming that’s true, how many words is a video worth? We can of course take the analytical approach. Apple’s iPhone 5 for example, shoots video at 30 fps (frames...
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Advertising Agencies HRB and ME&V Announce Merger | New Corporate Name is...
Cedar Rapids and Cedar Falls, March 4, 2014—Henry Russell Bruce (HRB) and ME&V Advertising + Consulting today announced the signing of a definitive agreement to merge two of Iowa’s top advertising...
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Mad Men Dressing Habits meet Brand Identity
Being a part of the Amperage family for about four months now, I have attained a wealth of knowledge from marketing to Web design and everything in between. However, one area that may still be lacking...
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