As part of a planned expansion into healthcare marketing, HRB (Henry Russell Bruce) has hired Leslie Blanche as Senior Healthcare Marketing Manager. She moved to the Davenport area from Chicago and brings more than five years of healthcare marketing experience. She will manage HRB’s Quad City office.
Blanche, along with Jill Mast, another senior member of the healthcare marketing team, is responsible for growing the healthcare marketing division for HRB. She will focus on aesthetic medical practices, medical device companies, hospitals and large clinic practices. She will work closely with Mast, who serves as an Account Supervisor for Mercy Medical Center in Cedar Rapids and multiple hospital service lines, in addition to other healthcare clients.
“We’re growing our healthcare marketing division,” said Jim Thebeau, HRB partner and CEO. “Leslie’s experience with national clients adds a new dimension and significant depth to our healthcare team and strongly complements Jill’s extensive hospital marketing experience. We’re very glad to have her join our team.”
Blanche graduated from Western Michigan University and started a career as an 8th grade Math Teacher before turning to marketing in 2004. She launched her marketing career with Chicago Apartment Finders, where she spent three years as the marketing director, creating, developing and implementing strategic marketing plans. She then joined a healthcare marketing start-up, in 2007, where she earned the title Senior Account Manager.