Photo credit: stockholminnovation
Public Relations Tip 1: Don’t forget offers and calls to action.
It seems as though public relations is most often used to create and send out information such as news releases, articles and media alerts about events. PR pros can use offers and calls to action via social media to enhance engagement with a client’s branded content. Publish a new white paper and promote the offer on Twitter, LinkedIn and Facebook the website where it’s available for download. Use social media to ask followers to take a product, market or customer satisfaction survey.
Public Relations Tip 2: Want a little extra free help in being found online?
Create a Wikipedia page for your company or organization and fill it with quality, searchable content.
A Wikipedia page is like a free mini website for your company that shows up in search results and can create traffic and inbound traffic to your website. Many companies don’t claim their company Wikipedia page and overlook this valuable free marketing tool. It’s also a good idea to claim your LinkedIn, Facebook and Manta pages as well, since they are additional sources of information about your company and potentially generators of inbound links to your website.
Public Relations Tip 3: Get free national publicity by helping a reporter.
HARO is a free service that PR pros can sign up for to receive daily requests from regional and national print and online journalists looking for expert sources to interview or to provide specific information for a story. Help A Reporter Out (HARO) has been around for years and is an especially good site to monitor if your involved in financial, lifestyle, healthcare, medical, weight loss, pets or any number of other topics and you are an expert or have access to one.