In a wake up call to help those affected by super typhoon Yolanda, Facebook is asking users for a ten-dollar donation to the American Red Cross to help those affected by the typhoon. A notification box can be seen on the top of a user’s News Feed where the user then can click to donate.
Other brands, such as Apple, are using this type of donation effort to encourage their customers to donate towards the disaster relief. Another powerful company taking charge in the disaster relief efforts is Google. They are providing disaster relief tools to victims and organizations that are on the ground.
Google opened a crisis page with the latest information and resources for Super Typhoon Yolonda. I encourage you to visit the website to learn more about the devastating events and lists of organizations that are on the ground in the Philippine regions.
Whether you’re donating or raising money, resources or time, remember this is an opportunity for both your business and customers to come together and assist those who are in need of help.